Twisting tables in the world of marketing, making remarkable progress and evolving with every fraction of seconds is this new style of marketing-Digital Marketing. Digital marketing as the word suggests is a marketing that has been prevailing due to the technological advances. This form of marketing is solely based on digital media and technologies that vary from a mobile to desktop computers to iPads and laptops with the utilization of internet. It’s been called with various other terms like internet-marketing, e-marketing, web-marketing and many others.

Since, it is highly dependent on internet, therefore, it is extensively crucial for a company to have online presence in different forms such as company’s website, social media page, and mobile app. Along with that, particular skill set is required for effective marketing and communication techniques including online advertising, email marketing, social media marketing, and search engine marketing. These techniques are exponentially influential in supporting the company to achieve its objectives and establishing positive customer relationship. Having said that, digital marketing is not much different than traditional marketing, both are based on developing mutually beneficial relationship with the customers and leads.

For instance, most of the pharmaceutical shops are more often found near a hospital or a clinic; digital marketing has just replaced this style in order to reach today’s customer by developing an app to deliver medicinal services at their doorsteps. This tactic shortens the journey of the customer by presenting right service at the right time and thereby building more and more engagement.Therefore, digital marketing is all about utilizing the current technologies smartly in order to achieve the marketing objectives which however are not at all different from traditional marketing. There’s even no essential need to have the latest gadgets, it just depends on using the internet and online platforms wisely.