Augmented Reality, popularly known as AR refers to a system wherein the objects of the real world are intensified with the help of technology. It is an amalgamation or fusion of real and virtual worlds. In recent times, Augmented Reality ( AR ) has been getting a lot of hype. However, it is a phenomenal technology and is worth all the hype. Augmented Reality, also called AR, enables user to add digital elements into their existing / actual environment. It allows you to virtually travel to places you have never been before. AR is modifying the beauty industry as it provides virtual assistance to people. Customers can now try out latest fashion trends and makeup products at their home before actually buying the products. Likewise, customers can do the same for their home decor shopping. They can actually see how their home would look like with the new furniture before buying it.

In 2015, Depot introduced their Project Color App which uses the AR technology. It allows people to see how a particular paint color will look like in their room before getting it painted. It helps in saving money and avoids hassle. Several popular social media apps, games use AR. AR is absolutely important for businesses, it helps you to interact with your customers in a thoughtful way. This is because most of the consumers already own an AR device, i.e. their smartphones. AR applications are increasingly built by developers. AR has incredible impact on one to one customer service interactions. It helps in generating more sales and it improves the whole shopping experience. To conclude, AR is certainly revolutionizing the entire world and the world will never be the same without Augmented Reality.