“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.”- Bill Gates
Online presence helps to increase brand awareness, spread awareness about the services you offer and ultimately it gets you more customers and leads. Customers are more inclined towards business they can research online rather than a business without any online presence. Social media can also be used effectively to grow your online presence and to grow your customer base. To put it differently, one can use social media platforms to promote businesses. The aim however is that your business should be easily discoverable through search engines. Creating an online presence is easier said than done, one must remember to stay relevant all the time and put out fresh and unique content. To conclude, create your beautiful online presence. Building your online presence is absolutely necessary for the overall growth, legitimacy and success of your business.
It is a well known fact that the entire globe is facing the consequences of the corona virus pandemic. There is not even a single country that has been left untouched by the pandemic or its disastrous effects. The economic crisis caused by corona virus pandemic is unfathomable and inexplicable. To put it differently, the economic impact of Covid-19 Pandemic in India has been turbulent and disruptive. Evidences show that Indian Economy lost around Rs. 32,000 crore every single day during the first lockdown of 21 days which was certainly declared in order to control the spread of corona virus. Consequently, 53% of businesses in the country have been intricately affected. Research suggests that during the lockdown nearly 140 million people lost their jobs.
Needless to say, amidst such a scenario it is essential to prepare your business for recession by investing in technology. Investing in technology will certainly prove beneficial for you business. For example, several manufacturing companies and consumer goods companies are resorting to online links and websites to carry on their business in an efficient manner. As a matter of fact, Companies must invest judiciously in right technology and should focus on providing the better services to their clients. Furthermore, companies should invest in digital marketing in order to target new customers. In all probability, technology is going to play an integral role in rebuilding the economies and businesses.
Investing in technology helps in efficient functioning of the Businesses. The digital boom is good. Investing in technology is definitely the need of the hour. To put it in a nutshell, it is essential to prepare your business for recession in advance especially when the entire globe is impacted by the corona virus pandemic. Amidst such a situation, technology will prove to be a saviour for the entire world. Companies should embrace this technological shift that Covid-19 has introduced. To conclude, one must always remember that the darkest night will end and the sun will rise. Technology will indeed become the ray of hope for the entire world.
