Online shopping has become the new norm, with anything and everything available at your fingertips 24/7. From groceries to designer handbags, the latest video games to prescription sunglasses, online shopping has revolutionized the way we purchase goods.
But with so many options available online, it can be tough for your eCommerce business to stand out. That’s where digital marketing comes in. Investing in paid search, also known as PPC advertising, can be the key to unlocking your business’s full potential.
By utilizing PPC advertising, you can drive traffic to your website and reach potential customers faster and more easily than ever before. At Common Ground, we understand the value of PPC for eCommerce and take pride in helping our clients stand out in the crowded online space. So why wait?
Here are 5 best practice to Invest in PPC advertising today and take your eCommerce business to new heights!
1. Choose Right platform:-
It’s no secret that PPC advertising can be incredibly effective for eCommerce, but choosing the wrong platform can be costly and time-consuming. That’s why it’s crucial to understand your target audience’s behaviours and where they spend their time online.
Facebook, Amazon, and Google Ads are just a few of the many advertising platforms available. However, the key is to find the one that resonates with your target audience the most. Are your customers scrolling through Facebook daily? Then it makes sense to use Facebook ads. The similar is with other platform
But don’t forget about the powerhouse that is Google Ads. This platform targets customers who are ready to buy and actively searching for a specific product, making it a vital tool for eCommerce businesses. So, take the time to analyse your ideal audience, and use this data to choose the PPC platforms that best suit their needs
2. Don’t underestimate Google when it comes to make your next PPC campaign:-
Google Shopping is a powerful tool for eCommerce businesses to connect with potential customers during shopping-related searches. To get the most out of it, optimize your product feed with high-quality images and keyword-rich titles. Also, make sure that Google Merchant Centre has the correct price, stock, and product information.
Optimize your campaign structure by dividing products into different groups based on objectives or requirements. Use Smart Shopping campaigns and query-level bidding to increase impressions, clicks, and conversions while keeping ad costs low. By creating a strategically designed Shopping campaign, you can increase search visibility and on-site purchases for your business.
3. Target keywords with high purchase-intent:-
For eCommerce businesses, capturing online sales is crucial. To ensure the right audience sees your ads, targeting high purchase-intent keywords in Google Search campaigns is key. These keywords could contain transactional terms or detailed product descriptions indicating a specific product search.
Prioritizing campaigns with these keywords will drive higher ROI. Additionally, targeting low purchase-intent keywords can increase visibility and awareness for those at the beginning of their customer journey. Delivering ads with informational content can help potential customers with their purchase decision and encourage them to return when ready to buy.
4. Follow this 70-20-10 rule
To make pay-per-click (PPC) advertising cost-effective, it’s crucial to optimise your bidding strategy. Google Ads offers different strategies like Manual CPC, Target CPA, and Maximise conversions, among others.
Testing these options will help determine the best strategy for your business goals. Continuously analysing and improving your ad structure, monitoring advertising spend in relation to conversions, and adjusting where necessary can reduce budget wastage.
To calculate the return on advertising spend (ROAS), compare campaign revenue to the cost of PPC. Try different budget strategies like the 70/20/10 strategy, which allocates 70% to evergreen campaigns, 20% to short-term high-success campaigns, and 10% to new campaigns.
5. The money lies in Life time value
Retargeting and remarketing ads can increase customer lifetime value (LTV) by enhancing brand trust and awareness, and re-engaging existing customers. These ads are powerful eCommerce marketing strategies that keep customers coming back for more, resulting in long-term sales.
In Google Ads, you can use various types of remarketing, such as standard, dynamic, remarketing lists for search ads, video, or customer list remarketing, to reconnect with people who previously interacted with your online store.
Retargeting ads can also be effective in a paid social strategy, such as Facebook, to remind customers of your business and encourage them to shop with you again.
Conclusion
Implementing PPC strategies is crucial for the success of any eCommerce business. By using a combination of these strategies such as targeting the right audience, creating compelling ad copy, and optimizing landing pages, businesses can significantly boost their performance and increase their sales and revenue.
At Draggital, we specialize in helping eCommerce businesses achieve their goals through various digital marketing services, including PPC. Our team of experts is equipped with the latest tools and techniques to develop and implement effective PPC campaigns that drive high-quality traffic and convert leads into sales.
We work closely with our clients to understand their unique business needs and tailor our strategies accordingly to deliver the best possible results. Contact us today to learn more about how we can help your eCommerce business grow.
