"Does aesthetic design affect my SEO?”
Putting aside all the other SEO considerations (which are evenly important), we can examine how CONTENT specifically (text, images, videos & layout) influences your SEO.
It can be summed up like this: Poor design is bad for SEO. Period.
In today’s time of digital marketing, the design of your website plays a very crucial role. User experience has grown a key factor for the search engine ranking. The design & the quality of your website will determine how users can interact with your website and it immediately affects your site ranking in the search results. Website design & its performance on the search engine are linked intrinsically. So, the websites that are created without keeping the factor of SEO in mind can cause ranking issues under the line. In this article find out How Website Design Affects SEO & ways to deal with it.
Smooth navigation is essential for a good website design. Without proper navigation, websites can look very unorganized & unstructured. It makes it simple for readers to figure out how your website works. It also helps in providing quick answers to your viewer’s search.
It should be simple to understand & good navigation is very important in tracing the website above on search engines. It allows your visitors to search on your website with ease. It is more than just a menu bar. So, easy-to-follow navigation will increase the quality of your website as it does not give the visitor get lost along the way.
It is also known as ‘mobile responsive web design’ that involves the website design that will return to any device or display, be it your smartphone or tablet. Your website needs are mobile-friendly which means the functioning and look of your website should be high on mobile devices as well.
Once you’ve made your layout down, you want to fill it with epic or amazing content that gets your page to stand out. This amazing content not only improves engagement but also a magnet for backlinks!
Other sites will link to you if people find that your content provides their users among additional quality information.
Here are some quality content examples that are excellent for harvesting backlinks.
A great layout
A beautiful, clean layout is perfect for engaging users plus reducing their chances of “bouncing” off your page back to the SERP.
Search engines also like it when answers are simple to find, like at the top of your pages. This is because if someone has copied in a query, they’re looking for an answer. The quicker an answer is given, the better - so remember content at the head of a page will always have more value.
You don’t want to make people searching for solutions on your page - that’s what Google is for!
Use Latest Design Language
Use a design language that makes your website appear beautiful and easy to navigate. HTML 5 is the commonly sought after and popular language used to design websites for multi-million dollar companies. A complicated language reduces the quality of web design & gets the website a low-slung rating from search engines.
Smart Use of Graphics
Though you should desist from overuse of graphics, smart use of graphics is very helpful. Use informational graphics also recognized as “infographics”. This helps any of the advanced search engines to detect keywords mentioned in your graphic. Mingle this graphic with some interesting content in points, which will not simply make it attractive and informational but will also make your website the desired attention from search engines.