Stores that are cluttered and disorganized will discourage anyone from walking in, and they will lose sales
Your ecommerce website is similar to the stores in the mall where the first impression matters. An attractive window display will invite customers in and well-organized products will encourage them to browse and buy.
An eCommerce website is unlike other websites. There are few additional features to consider such as design, page load speed SSL configuration, payment options, site architecture , and photography to name a few. You need a platform that supports adequate server resources. Otherwise, your store could significantly slow down or crash.
You Already Have A Website, Why Do You Need to Develop It?
The process of eCommerce website development involves building the structure, web design, programming, publishing and database management.
If your current website is no longer performing, does not look professional or visually appealing, it’s time for website redevelopment.
Regardless of whether you’re considering building or re-developing your eCommerce website, here are 7 elements to keep in mind that will help you to develop it successfully.
1. Right Platform and A Functional Theme
Once you have chosen a platform, the next critical choice is your theme. You need one that:
- Is visually appealing
- Can be customizable to your brand
- Loads quickly and easily
- Should be Responsive
- Works on all browsers
This is where your customers interact with your site. It must look good and perform well.
2. SEO And Site Performance
SEO (Search engine optimization) is an essential tool for new stores. To build a successful website integrating on-site SEO enables users to easily find your website and drive traffic to your website. Therefore, it is very essential to consider SEO when building your website.
Site performance and faster loading speed make a big difference to your page ranking. Impatient shoppers may abandon your website if the websites load slowly. Faster loading pages offer a better user experience.
3. Mobile responsive website design:
Mobile users have surpassed desktop. Capture the customers who want to shop on their mobile phones or tablets. Make your website mobile-friendly and responsive. Get every web page optimized for mobile. If your website is not mobile optimized, you might be missing out on 50% of your potential customers. Make your website navigation easy so that users can search, browse, and buy right from their phones without hassle.
4. Security and Data Safety:
An essential part to consider in an e-commerce website development is the security and safety of user data. Creating every page encrypted using HTTPS protocol along with the payment information page will help to build trust between merchants and their customers. This will also help to keep the customer's personal data safe. Payment transactions require high security. For added security, add options to not store vital data like credit card information on the website..
5. Limit Your Product Selection and Offer Site Search
Offering too many choices to your customers can hinder sales. Buyers have decision paralysis when overwhelmed with too many options. They will walk away rather than decide. Here are some ways to overcome this issue:
- Serve your customers better by limiting products to your niche.
- Pre-select the best products. Limit their choices to two or three top products even though there may be twenty out there.
- Streamline your checkout process with as few clicks as possible. Each additional click or form field reduces the opportunity for a completed sale.
6. High-Quality Pictures and Videos:
Web pages with a clear value proposition help to hold visitor's attention for a much longer time. High-quality product photos and videos are a perfect solution to grab the buyer's attention. The key is to have one or both positioned above the fold on every page. Grab your customer's attention and communicate your proposition.
7. Make the checkout process easier:
To sell more of your products, make sure that your buyers are not abandoning their carts. If the checkout process is difficult, they may not buy from your eCommerce website. Simplify the checkout method to make it more manageable for anyone. Create options that automatically navigate the user to the checkout page.
- Make checkout process mobile-friendly & responsive
- Request less but essential user data only
- Put security features everywhere
- Provide a common payment option
Get the perfect e-commerce website for your business and increase your sales.
For unique e-commerce website development in Delhi, connect with Draggital IT Solutions. We are a distinguished eCommerce website development company based in Delhi that helps you build an effective e-commerce website and increase your conversion rate. Our dedicated team of web developers helps you develop a website according to your requirement. For further details visit our website.